How you display your products will always be an important part of retail. The better and more enticing your displays, the higher your chances are of securing a sale and grabbing that return custom. Creating an attractive display can take a lot of work, but by experimenting with some of these retail display ideas, you can easily see what your customers respond to best.
Using colour and lighting is one of the most effective ways to entice a customer to a specific space in your store. For example, if you run a convenience store and you’re looking to get more sales on grab and go food and drink, you want to highlight this area to make it impossible to ignore.
Using your brand colour scheme or choosing a specific range of colours with accompanying lighting to really make this area stand out will automatically attract the attention of the right customers and really help to boost your sales. Ensuring items are properly stocked and front facing will also be a big help.
Have different foods or items that go well together? Perhaps you want to try and increase the sales of one particular product or you’re looking to sell more meal deals during the week. Pairing up items or even recommending different products that go well together can help to get your customers trying new things and make more purchases.
Organise your displays so any good pairings can be stocked together or nearby. Making it as easy as possible for your customers to see what goes well together will give them the confidence to give something new a try.
Giving your customers the chance to browse with ease and take a closer look at your products could be the push they need to buy. Having self-serve options for food or grab and go options, for example, gives the customer more freedom to make their own choice instead of dealing with an operator. They can shop at their own pace which can improve their shopping experience.
Take a look at our range of displays in our idesign range.
Do you have a wide range of options available? Perhaps you’re a quick service restaurant with a range of food options for customers. If you’re more tech-savvy, you can experiment with interactive displays and menu/ordering screens for a completely different experience. Digital signage can also be used above any display to really catch the attention of your customers!
Your customers want an effortless, stress-free shopping experience, and signage and labelling will not only entice people to find out more, but will also give them all the information they need about a product, such as ingredients in their food, allergy information and pricing.
Having all this information in one place will give customers more of a reason to go ahead with the sale. The overall experience for a customer can determine whether or not they return again and again, or simply think of your store as a one off.
At Counterline, we’re leaders in customised counters and displays, helping you to create the ideal shopping experience for your customers. Find out more on our website, or get in touch with the Counterline team if you need any advice. Give us a call today on 0151 548 2211 or email email@example.com.