SPAR Scotland, has expanded their food-to-go offering by implementing CJ’s quick and tasty food brand. C J Lang & Son Ltd provide an award winning service to over 300 independent and company-owned SPAR stores throughout Scotland, as the country’s largest independent retailing and distribution company.
CJ’s is now available in over 70 of the 108 company-owned SPAR stores after last year’s launch, providing customers with a wide selection of hot breakfast and lunch options along with support from local bakers. These SPAR stores have been fitted with equipment needed for a fantastic range of food-to-go offerings, with Counterline playing a crucial role in this development.
With the direction of Stephen Brown, Head of FTG at C J Lang & Son Ltd, Counterline created a dual purpose heated countertop display for a variety of breakfast and lunchtime offerings. Counterline’s multi-functional base unit provides the operator with flexible preparation support, bread bay, as well as utensil, tray and packaging storage areas.
Stephen said, “We are delighted to be supported by Counterline on product specific merchandising solutions for our Food to Go offers.” He continued to say that this collaboration was “founded on the reliability and success of the Counterline manufactured CJ’s bakery counters.”
CJ’s quick and tasty offering includes fabulous food to go that satisfies the varying needs of their customers at their local SPAR store. Breakfast and lunch options include hot drinks and breakfast sandwiches, as well as burgers, pizza slices and pie. As well as this, there will also be a huge range of cold drinks and confectionery available.
Food options are all prepared on site or sourced from local bakers daily for maximum freshness and displayed in Counterline’s displays to retain temperature and quality.
This food-to-go roll-out program from SPAR Scotland has been the biggest investment by SPAR for many years, and there are exciting plans to expand this offering in the future. With the help of Counterline’s displays, SPAR can continue to offer and display CJ’s delicious food and drink options with ease creating a modern and stylish space which is also on brand.
See this article from Talking Retail about the CJ’s roll-out.