Whether you’re baking up a storm in a cosy village bakery or orchestrating large-scale service in a bustling commercial kitchen, how you showcase your food matters. The art of displaying your food products isn’t just about putting them out there; it’s about making them irresistible to your customers.
After all, we eat with our eyes first. And your food display unit? It is the centre of attention in any commercial catering establishment.
At Counterline, we’ve gathered some game-changing ideas to help you turn your food display counter into a sales tool and boost the overall visual appeal of your offerings.
While you can’t predict exactly what every customer will crave, you can definitely showcase your star players front and centre. Your bestsellers deserve a prime spot. Overloading your display might seem like a way to entice, but it can overwhelm your customers. A clean, organised counter is your ticket to more satisfied customers and more sales.
Think about grouping pastries and sandwiches in pairs, creating a sense of abundance without overwhelming your visitors.
Illumination is the magic wand for your food products. With the right lighting, you can make your goodies shine like stars on a stage. Opt for warm, soft lighting that accentuates the natural colours of your products. Many of our Counterline display units offer level-by-level lighting to make the most of your display. Learn more about the art of lighting by checking out our guide.
Sometimes the obvious things need saying. Clear and visible labels are going to make a huge difference to your display. Customers need to know what they’re getting and for how much. Each product deserves a tag with its name and price, and maybe some extra information like dietary specifics, any key ingredients etc.
Choose legible fonts, readable from a distance, and keep the design simple yet impactful.
Cleanliness is your display’s best friend. For perishables like food and drinks, hygiene isn’t an option – it’s a must. Train your team to keep everything clean and fresh. Food products should look enticing, taste delicious, and be safe for consumption.
Don’t forget the glass panels; smudges and fingerprints aren’t inviting. Plus, a clutter-free display zone enhances the overall cleanliness.
A stunning display starts with the right stage. Choosing the perfect food display unit can make your products pop. Counterline offers a variety of counters suited for chilled, ambient, and hot-hold items. Our experts are here to guide you in selecting the ideal unit for your food display, ensuring your creations steal the show.