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As experts in streamlining the customer purchase journey, Counterline played a pivotal role in the implementation of the groundbreaking North Bar Tap + Go project, bringing a seamless and efficient display counter retail experience to the Leicester City FC stadium.
As a trusted partner, we supported Benchmark by providing them with the ideal heated and chilled multideck solution. Our expertise in creating high-quality, innovative food retail display cabinets ensured that the North Bar Tap + Go concept had a perfectly matched display system. This collaboration between Counterline and Benchmark resulted in a cohesive and functional setup that allowed the project to run seamlessly. Having worked closely with the Benchmark team for many years, Counterline was proud to add yet another successful project to our portfolio.
The North Bar Tap + Go concept has revolutionised the matchday experience at Leicester City Football Club, thanks to its frictionless and tech-driven approach. With the help of new AI technology, fans can now enjoy a stress-free ordering process, significantly improving the speed at which they can purchase food and drinks on match days. The modern and inviting environment, efficient display counters and the club’s iconic colours, creates a familiar and welcoming space for supporters.
Counterline Display Counters
We are proud to have been part of this visionary project, pushing the boundaries of stadium retail. The North Bar Tap + Go concept, supported by Counterline’s innovative fixtures, offers fans an unparalleled matchday experience. With our commitment to excellence, we are excited to contribute to the future of food and beverage retail and continue providing and supporting cutting-edge solutions to enhance customer experiences.
