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Counterline are delighted to have supplied our units to internationally-recognised Japanese food business ITSU during their recent expansion plan.
The ITSU brand brought a new eating concept of bento boxes and sushi to the UK market in the late nineties. Now, the health-focused brand has over 77 restaurants across the UK and has expanded internationally, with its grocery range becoming one of the fastest-growing businesses in the category in the UK and mainland Europe.
They mostly cater for office workers, aiming to provide fresh, fast and beautiful food for grab and go. To support this, Counterline were engaged by our distribution partners Space and Aggora to provide refrigerated self-help units with rear-loading doors to elevate the chain’s sushi display.
Counterline’s Vision Aire curved, chilled countertop self-help units were the perfect fit for this highstreet grab and go offering. Ideal for both chilled food and drinks, the vision aire allows customer access via three hinged acrylic flaps. The products can be displayed across two removable glass shelves, as well as the base level platform. The unit is easy for staff to restock with its sliding, double glazed rear doors. With illumination at each and every display level, the vision aire is the perfect solution for attractively displaying your food offering.
Recent installs include Cambridge, Aberdeen, Edinburgh, Chelmsford, Battersea, Stains, Putney.
