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Caribou Coffee, founded in Minnesota in 1992, has evolved into a global brand with over 700 coffeehouses worldwide. Known for its commitment to quality and hospitality, Caribou Coffee aims to provide customers with exceptional service and a memorable experience. With products available in various retail channels across all 50 states, Caribou Coffee sought to elevate its in-store offerings to maximise customer engagement and satisfaction.
In order to maintain its reputation for outstanding service and hospitality, Counterline identified the need to optimise its refrigeration solutions. The company aimed to achieve several objectives:
- Maximise visible offerings to customers to enhance the overall shopping experience.
- Support both self-service and served offerings to cater to diverse customer preferences.
- Ensure quick service times while fostering customer interaction and maintaining Caribou Coffee’s renowned hospitality.
To address these challenges, Caribou Coffee collaborated with the Counterline team to develop a comprehensive solution. The key component of this solution was the implementation of the Vision Aire range of mobile display cases, carefully selected for their unique features and adaptability. Here’s how the solution addressed each challenge:
- Maximising Visible Offerings: The Vision Aire range was chosen for its ability to showcase Caribou Coffee’s products prominently. With a design reminiscent of jewelry display cases, these units provided an elegant and visually appealing platform for presenting a wide range of offerings, from beverages to pastries and merchandise.
- Supporting Self-Service and Served Offerings: The versatility of the Vision Aire range allowed Caribou Coffee to seamlessly integrate both self-service and served offerings within its stores. By strategically placing these mobile display cases throughout the coffeehouses, customers could easily access grab-and-go items while still having the option for personalised service from Caribou Coffee staff.
- Ensuring Quick Service Times and Customer Interaction: Despite the emphasis on efficiency, Caribou Coffee prioritised maintaining meaningful interactions with customers. The Vision Aire range facilitated quick service times by enabling staff to access and replenish products efficiently. Moreover, the design of the display cases encouraged customer engagement, as they could browse the offerings and interact with staff to learn more about Caribou Coffee’s products and brand.
