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If you’re selling chilled food and drink, how you present it matters. Customers expect products to be clearly visible, easy to reach, and kept at the right temperature — all while fitting neatly into the layout of your shop, café, or grab-and-go station. That’s where refrigerated multideck displays come into their own.
These open-fronted units are a staple of modern foodservice, offering practicality without compromising on appearance. From pre-packed sandwiches to bottled drinks and dairy, a well-designed multideck display can help move stock quickly while maintaining consistent cooling across every shelf.
Built for Today’s Retail Challenges
The multideck display market is evolving rapidly. As Paul Purslow, Sales Director at Counterline, explains, one of the biggest shifts right now is the rise of frictionless retail — stores where customers can simply pick up what they need and walk out, with payment handled automatically in the background.
“Advances in AI, computer vision, RFID, and mobile payments have made it easier to implement just-walk-out systems,”. “Amazon Go kicked it off, but now we’re seeing major UK retailers like Tesco, Aldi and Sainsbury’s testing their own versions.”
In these high-efficiency environments, multideck displays must deliver: clear visibility, easy access, fast restocking, and consistent performance.
Energy Efficiency Is Front of Mind
With energy costs rising and sustainability under the spotlight, operators are putting energy efficiency at the top of their checklist. “Businesses are looking for chillers that offer low energy consumption without compromising on performance,” Paul notes. “They’re willing to pay a bit more upfront for long-term savings.”
That’s why today’s multideck displays are being built with:
- Eco-friendly refrigerants
- Energy-efficient compressors
- Smart cooling systems
- Lower lifetime running costs
It’s not just about looking good — it’s about running lean.
Designed for Real-World Spaces
Not every store has the same footprint, and flexibility matters. “The size and layout of multideck units is a key factor,” says Paul. “Retailers want to make the most of their floor space, and displays need to adapt.”
Modular designs like those in the Vision Aire range are built to be scalable, reconfigurable, and suitable for a wide variety of retail environments — from compact kiosks to full-scale supermarkets.
Features That Deliver More Than Looks
Modern multideck displays do more than just chill. They’re packed with smart, functional details that help retailers stay efficient:
- LED shelf lighting to enhance product visibility
- Fan-assisted refrigeration for even cooling
- Electric defrost for round-the-clock use
- Rear loading doors to streamline restocking
- Digital temperature control for precision
When you combine these features with a clean, contemporary aesthetic, you get a unit that works as hard as your team does.
Thinking Ahead
Whether you’re investing in new kit or redesigning your retail space for better flow and visibility, a modern refrigerated multideck display can make a big difference. It supports speed, saves energy, and fits the pace of today’s retail expectations — from quick-service cafés to frictionless store formats.
To explore high-performance, space-smart multideck solutions, contact us today!
