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Having the right display that brings in custom without you having to sell it to a customer is a great way to bring in more sales. It can take time and effort to create a great looking display, especially for hot and cold food and drink options, but in doing so, you’re guaranteed to get customers to notice your offering and return time and time again for more.
At Counterline, we’re UK leaders in creating customised display units for the catering, hospitality and food retail industries, and we know a thing or two about creating a display that is eye-catching, stylish and gives a customer another reason to return after a pleasant experience.
How to create a countertop display that attracts customers
Imagine this scenario: a busy customer has done their shop and is looking for a quick snack to go. Instead of heading to the next store, they see your countertop display, filled to the brim with a range of appetising food and drink.
A busy customer is more likely to stick to one store if they can, instead of search around store after store until they find what they need. Keeping a customer interested on their buying journey will not only make them spend more money with you, but they’re also more likely to recommend you to others looking for the same offering.
What customers look out for:
- A diverse selection of food and drink to cater for their specific needs – whether a customer needs food for their own personal dietary requirements or they’re looking for easy breakfast, lunch or snack options, fulfilling everyone’s needs is a great start.
- A quick, easy way to grab and go – customers want the ability to choose items quickly and browse clearly marked, perfectly illuminated shelves.
- Perfectly heated or chilled items – displays that can keep tasty food hot and chilled drinks cool, for example, will give your customers a better experience that fits in with their busy lifestyle.
- Deals, offers and savings – creating simple meal deal options or equivalent will encourage customers to buy more for their money and even opt for additional items to complement their meal.
Countertop displays from Counterline
Our Countertops provide you with an important place in the market with versatility being key. You can choose from our four distinctive styles of display in our idesign range; integrale, manhattan, da vinci and vision aire.
We can provide heated, chilled and ambient displays with either square or curved glass, with the additional options of assisted serve or self-serve. Counterline’s exclusive styling and advanced technical features come as standard. You can see our assisted/self service displays in action on our YouTube channel here.
For help creating the best countertop displays, choose Counterline.
Whether it’s attractive, functional displays or high quality units, Counterline has your needs covered. With a national and international presence, we are the go-to name for outstanding quality products and design solutions to give you exactly what you need and more.
If you’d like more information about what we can offer you, or you’d like to chat about a project, feel free to get in touch with our team today on 0151 548 2211 or email us at enquiries@counterline.co.uk.
