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One year, 600 display cabinets, 200 forecourts.
Shell and partners: Healthy Food On-The-Go Initiative
Following winning a deal with the well-known forecourt brand, Shell, Counterline undertook its largest operation of 2019. The installation of heated, chilled and ambient counters in Shell stations UK wide, in collaboration with an initiative to get the nation eating healthy food on the go.
High expectations for a brand-new collaborative enterprise
The shell project demanded three main deliverables:
- To meet the highest standards of quality food serving equipment, not just in terms of performance but in style and aesthetic.
- A supplier with the capability to manufacture and deliver equipment in high volumes, fast – 6 stores per week over the space of a year!
- Equipment capable of supporting a vast and varied menu of heated, chilled and ambient fresh food, and maintain consumer-safe temperatures for long periods of time.
The Counterline solution
Design conception with the vision aire range
We wanted to ensure that Shell’s store vision was accurately implemented, and this involved working closely with designers to support all aspects of design conception for visual impact and functionality.
Our vision aire range of mobile display cases was chosen for its jewellery display case profile and flexibility in combining multiple chilled, heated and ambient units for a seamless design finish. Each unit comes in three capacity sizes: 600mm, 900mm and 1,200mm, making it adaptable to the variety of different forecourt store types we were presented with.
It’s in the details…
Custom details in the vision aire range ensure that a large menu of fresh food is supported and presented with class and style, attracting customers to make a healthy choice.
Counterlines Hot Hold Cabinets offer flexible temperature control of each shelf level for optimised performance. Refrigerated Cabinet options demonstrate approved performance to be climate class 3m1. Temperature in all areas of the display unit rest at -1 to +5 with a high ambient temperature of 25 degrees, and 60% Relative Humidity, in line with health and safety regulations.
The result
Our project came to a close with 600 heated, chilled and ambient display cabinets installed in 200 forecourts up and down the UK.
All this is thanks to our innovative project managers, designers, manufacturers, and everyone in our hard-working team who, together, have made one of our largest project thus far a success. Take a look at some other retail projects we’ve supplied around the world for such clients as Costa Coffee, Waitrose and BP.
Shell forecourts from Aberdeen to Devon are now offering a delicious, fresh menu to truck drivers, road trip voyagers, school runs and peckish refuelling customers. We’re proud to be a part of an initiative encouraging our nation to make a healthier choice.
