Case Study: Pret A Manger – UAE

Project Overview

When Pret A Manger expanded into the UAE, the brand needed a chilled display solution capable of maintaining its global standards for food quality, presentation, and operational efficiency — all within a demanding high-temperature climate.

To meet these requirements, Counterline delivered a Chilled Dual Zone Display combining assisted service and self-service functionality within a single compact footprint.

The Client

Pret A Manger – UAE

Operating in premium, high-footfall locations, Pret required equipment that could:

• Maintain strict temperature control (0–5°C)

• Support both assisted and self-service formats

• Operate reliably during long trading hours

• Withstand frequent customer interaction

• Align with Pret’s clean, modern aesthetic

• Perform efficiently in high ambient temperatures

The Challenge

Pret’s UAE locations required a chilled display that could support a split service model:

• Assisted service for higher-value or controlled items

• Self-service for grab-and-go, high-volume products

The solution needed to:

• Deliver consistent temperature control throughout long operating hours

• Ensure food safety compliance

• Maximise product visibility and impulse sales

• Operate with low energy consumption

• Fit within a compact retail footprint

Operating in the UAE climate added further complexity, requiring dependable refrigeration performance and efficient airflow management.

CCAS900-DG Units

The Solution

Counterline delivered the Chilled Dual Zone Display – Assisted Service Top Box with Self-Service Base (CCAS-DG Range).

Key Design Features

• Assisted-service refrigerated top box

• Self-service stepped refrigerated base

• Integral fan-blown refrigeration system

• True temperature control at 0–5°C

• LED illumination to all levels

• Plug & Play 13 amp connection

• Zero-emission hydrocarbon refrigerant

• Stainless steel satin polished construction

• Low power consumption

The dual-zone configuration enabled clear product segregation while maintaining precise and consistent temperature control across both display areas.

Independent airflow management ensured even cooling performance throughout the unit, protecting food quality and compliance with food safety standards.