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Subway wanted a display case that was lower height to enhance operator to customer interaction to give a positive social experience.
Counterline collaborated with Subway to craft chilled display cases that perfectly blend functionality with aesthetic appeal. Designed to enhance the welcoming atmosphere of their restaurants, these displays were custom-made to meet Subway’s unique requirements. Specifically, they requested reduced-height units to ensure optimal display of their new luxury chocolate and patisserie range while fostering better interaction between customers and operators. This thoughtful design not only showcased the premium products effectively but also enhanced the social experience, offering maximum benefit to their customers.
Collaborative Effort:
Subway approached Counterline directly for a solution, recognizing our reputation for excellence across 45 countries, including France. They sought our expertise to address their unique requirements, and through close collaboration, we developed a tailored solution that perfectly aligned with their vision. This partnership underscores our ability to deliver innovative, bespoke designs that meet the distinct needs of global brands.
Counterline’s Products in Action:
With over 40 stores successfully equipped with our specialised display cases, Subway’s vision is proving to be a resounding success. At Counterline, we handle every aspect of the process—from the initial enquiry to the point of sale and official handover—ensuring a seamless experience. Even delivering into France, we’ve encountered no issues, remaining fully compliant with local quality requirements. Despite the challenges posed by Brexit, we continue to move forward without hesitation, maintaining our commitment to delivering excellence without compromise.
Results:
All parties are delighted with the outcome, and we are excited to continue building on this success. As we look ahead to an even busier 2025, we are proud to collaborate with arguably the largest fast food and restaurant chain in the world, delivering innovative solutions that align with their evolving vision and global reach.
