The Rise Of Grab and Go

Over the last few years, the Grab and Go trend has only become more popular. With foodservice
establishments learning more about their customer’s habits, they’ve been forced to adapt and bring
their customers what they need in any way they can to retain their custom. Grab and Go options are not
only the sole food and drink options for some foodservice establishments, but also an additional part of
standard menus in restaurants or cafes.

People lead busy lives and Grab and Go options give them the opportunity to get what they need in the
most convenient way, whilst still offering a wide range of options to choose from. However, just how
has this trend developed over time? How can we expect things to progress and just how will Counterline
react to the future of Grab and Go?

Healthier, convenient options to take away

Convenience food and drink doesn’t mean you’re compromising on quality. These days, technology has
enabled us to do so much with Grab and Go options, keeping food fresher for longer and enabling
foodservice establishments to really cater for their customers’ needs in a healthier way.

Today, Grab and Go displays tend to offer much more than just one food type and a small range of soft
drinks. Hot and cold options for food can now be offered from the same or different display unit, with
even more control on temperature. This will bring more customers with varying needs to an
establishment and gives the right customers a reason to shop with you instead of a competitor.

Kinder to the environment

It’s even more important than ever to ensure new technologies and ways of working are
environmentally friendly. As things have advanced over the years, catering equipment has been forced
to meet new regulations and use less energy to reduce harm to the environment. Our raw materials
come from environmentally conscious businesses and we have streamlined our processes to reduce
waste during the manufacturing process. No matter how the trend of grab and go develops over the
years, the environment will continue to be at the forefront of our minds here at Counterline, and we will
continue to do what needs to be done to meet regulations.

The iDesign New Experience range from Counterline

With our range of Grab and Go display units, foodservice providers can now present heated and cooled
food in an exclusive range of matching displays to offer complete meal selection. The iDesign New
Experience range offers four levels of display which help maximise product merchandising in a variety of
widths, and are available in neutral or branded finishes.

We understand the direction the Grab and Go trend is going in and have created the ultimate range of
solutions to satisfy customers’ needs. As customers’ needs develop further, we’ll continue to adapt our
range to meet demand. Who knows where the Grab and Go trend will take us in the next ten years?

Choosing Counterline’s Grab and Go range of products

With a national and international presence, we are the go-to name for outstanding quality products and
design solutions. Find the grab and go display unit for you by speaking to a member of the Counterline
team who can find the perfect custom-made solution for your establishment. Give us a call today on
0151 548 2211 or email us at enquiries@counterline.co.uk.